Renee媽咪與PP姊妹

Dissertation Topic: Linkage percentage PR/event based marketing and media coverage within News bullets: assessing the impact--take skincare brand"La Mer"in Taiwan market for example Methodology: Qualitative research, deep interview Conclusion: TV news coverage indeed has impact on the audience. The interviewees were impressed by the content of the news coverage which helped formating their attitudes and affecting their behaviours Submission: 1st Sep. HAHAHA, WE MADE IT!