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Dissertation Topic:
Linkage percentage PR/event based marketing and media coverage within News bullets: assessing the impact--take skincare brand"La Mer"in Taiwan market for example
Methodology:
Qualitative research, deep interview
Conclusion:
TV news coverage indeed has impact on the audience. The interviewees were impressed by the content of the news coverage which helped formating their attitudes and affecting their behaviours
Submission: 1st Sep.
HAHAHA, WE MADE IT!
Linkage percentage PR/event based marketing and media coverage within News bullets: assessing the impact--take skincare brand"La Mer"in Taiwan market for example
Methodology:
Qualitative research, deep interview
Conclusion:
TV news coverage indeed has impact on the audience. The interviewees were impressed by the content of the news coverage which helped formating their attitudes and affecting their behaviours
Submission: 1st Sep.
HAHAHA, WE MADE IT!
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